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G4C interview Mark Farmer

On 14 February G4C interviewed Mark Farmer, CEO of Cast Consultancy and author of “Modernise or Die”, and asked him what we should do to address the housing crisis. Watch the video to hear the newly appointed Constructing Excellence Co-Chair Mark Farmer’s views. Mark talked about the relationship between value and quality whole life costs, an efficient use of land and urban densification as well as how we might get more from an awareness of the benefits of sustainability and how the term ‘pre-fabricated’ will soon be synonymous with high quality and innovative architecture.